City of Lexington: “Powering You”

About The Project:

An informational campaign for the City of Lexington in North Carolina proved the perfect conduit for Kernel’s South Division Creative Team to create 2D animated videos.

As a public utility, residents always want to know what their money is going towards in the community. Focusing on the city’s two key power sources, we illustrated how natural gas and electricity are a key part of everything that happens in daily life: from gas stoves to illuminating football games at area High Schools. The campaign, which included a new color palette, local insights on city landmarks, and hours of research into how the utilities functioned, helped put a fun spin on the usual educational video.

Not only was the campaign a hit with the client, it helped serve as an example of our team’s production and creative capabilities for the Carolinas market.