The Brand Builder
Born in Puerto Rico, I soon moved to Florida where, growing up, you would always find me close to my two greatest passions: cars and LEGO bricks.
Years later, after switching my college major from mechanical engineering to journalism, I discovered the wonderful world of advertising.
It didn’t take long to realize it all made sense I ended up as a Copywriter.
Coming up with a great idea, developing a campaign, or establishing a new brand all require a bit of LEGO know-how. For some clients, you’re working with bricks of the same color and similar shapes. For others, you have free rein to combine different colors, shapes, and sizes.
In today’s world, it’s all about knowing how to find the right combinations, and sometimes taking a chance to stand out from the crowd of same-shape bricks. That analytical ability is one I bring to clients today, alongside a keen eye for details, and curious spirit that motivates teams and drives results.
Client Experience:
- Cinemark
- Eastman
- Florida Southern College
- University of South Florida
- Spectrum Reach
- Bravo Supermarkets
- Access Health Care
- Group 1 Automotive
- Sonic Automotive Group
- Lakeland Toyota
- Tyrone Square Mazda
- City of Lexington (NC)
- Hernando County Sheriff’s Office
- The National Journal
- +more
Awards:
6x TELLY Award Winner
1x Davey Award Winner
Right Fit?
I took Red Bull’s Wingfinder test to see my strengths and weaknesses. With results saying I was Innovative, Open to Experience, Adaptable, and Disciplined, I’d have to admit it was 100% accurate.