I make it make sense.

I'm Matt. I've been a copywriter for much of my professional career, from large corporations to some of the world's best ad agencies.Now, I bring what I've learned across strategy, design, and production as a hybrid creative who works seamlessly across teams. Always with the big picture in mind. Always striving for what breaks through.

>My CV

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Colorectal Cancer Screenings

Nobody wants to talk about getting a colonoscopy. But with colorectal cancer becoming increasingly more common in younger people, we needed a way to drive awareness for screenings.By leaning into nostalgia and visual cues, we connected with our core audience of 40–50 year olds, and created a campaign that was adopted in markets across the country in print and digital._{Credits /
Creative Director: Klaus Herdocia
Copywriter: Matt Gil
Designer: Elennie Ramirez}

AdventHealth Sports Partnerships

Supporting our TELLY award-winning commercial (produced with ChappellRoberts), I created the campaign headline and body copy that would extend seamlessly through our partnerships with the Tampa Bay Lightning and Sebring International Raceway.This included murals at Raymond James Stadium, print ads in Tampa Bay Business Journal, digital ads, and a program ad for the 73rd running of the 12 Hours of Sebring._{Credits /
Creative Director: Klaus Herdocia
Copywriter: Matt Gil
Designer: Ashley Oaks-Clarey}

The Perfect Night Out

Working with a single Cinemark location that wanted to showcase their newly renovated theater, we discovered that they had an even split of spontaneous and plan-ahead moviegoers.From this insight, we created a split-screen commercial that highlighted the experience from two perspectives. The success of this spot would see it rolled out nationwide and led to additional productions at other newly renovated locations._{Credits /
Creative Director: Laurie Keebler
Copywriter: Matt Gil
DP: Greg Suarez
Video: Austin McCurry, Dylan Tozier, Marcelo Carvalho
Editor: Mollie Young}

Watch the Case Study:

#FreeToFeed

Mothers who use formula to feed their newborns face unwanted scrutiny and shame. One study found that 67% feel guilty and experience stigma, while 76% feel the need to defend their decision.For these moms, the struggle is real. That's why Bobbie set out to bring awareness to that shame and to transform judgmental language forever._{Credits /
Student Work, Miami Ad School Europe
Copywriting & Art Direction: Matt Gil}

Be Authentically You.

As an affordable destination in Europe, also offering a thriving arts and nightlife scene, Berlin has always been a destination for young people. However, the city still hasn't recovered its tourism numbers from prior to 2020.To boost visits, we targeted young people living in nearby countries, encouraging them to put Berlin back in their travel plans and embrace who they could become._{Credits /
Student Work, Miami Ad School
Mentor: Simon Weyer
Team: Matthew Gil, Rag Brahmbhatt, Nutsa Kurdadze
Role: Copywriting & Art Direction}

MANIFESTOLeave it all behind.The regimes that dimmed your inner light.
The social cues that made you fear your true self.
Everything that told you how you should look, how you should dress, and how you should act.Here, you can be.
Be calm, be chaotic, be happy, be moody, be shy, be outgoing, be serious, be stupid, be nervous, be brave.
You can be all of it. Or none of it.
Berlin is the city for the free spirits.
The city that will push you—to find your true self.Be authentically you. Be Berlin.

Experience

Senior Copywriter
AdventHealth
_{2025–Present}

Creative Internships
Jung von Matt / Berlin
Miller O'Connor / Barcelona
Serviceplan Group / Hamburg
BETC / Paris
₂₀₂₄

Copywriter
Spectrum Reach
_2017–2022

Senior Copywriter
Chumney & Associates
_2015–2016

Copy Director
Affinitiv Advertising
_2013–2015

Clients

Awards

Silver TELLY Awards
_{Weather Tite Windows: "Ugly Window Syndrome"
Florida Southern College: "MBA Flex"}

Bronze TELLY Awards
_{Fun Spot America: "Take a Moment - Yaycation"
Spectrum Reach: "4 Reasons You Shouldn't Go Dark"
Spectrum Reach: "Kernel and D&I Present"
Bon Appétit Restaurant: "Love Story"
Hernando County Sheriff's Office: "Bully"
Cinemark: "Perfect Night Out"}

The Davey Awards
_{Haystak: KORE360}

Skills

Copywriting
_{TV, radio, print, digital, social, platforms, headlines, pitches}Creative Direction
_{Mentorship, brand compliance, project development}Art Direction
_{Photoshop, Illustrator, InDesign, decks, Midjourney, Firefly}Strategy
_{Brand positioning, creative briefs, research, targeting, personas}Video Production
_{Premiere Pro, After Effects, voiceovers, storyboards, Vū Mini}Cool Extras
_{Photography, interviewing, copy editing, press releases}

Education

Miami Ad School Europe
Copywriting Portfolio
_2022–2024

University of South Florida
B.A. Mass Communications and Political Science
_{Graduated 2012}